It is now legal for Tesla and other manufacturers of zero-emission cars to sell directly to customers in New Jersey. Tesla’s business model includes selling its battery-driven cars from its boutique stores. One of them is located in Short Hills Mall, Short Hills, NJ.
Customers are free to learn about the vehicles through interactive displays and test drives. Tesla does not want to sell its cars through franchises because they sell mostly gas-powered vehicles. Since most of their revenue comes from gas-powered sales, franchises would not be encouraged to sell zero-emission cars.