Posted by Natalia Silverlieb.
For this blog post I chose to write about an article that I found on Fox Business. The title for the article reads, “Lawsuit filed against California weed companies for not getting consumers high enough.” This article was published a couple weeks ago at the end of October, highlighting the law suite being brought to the courts by customers. Allegedly, two California based cannabis companies have faced legal action for allegedly failing to deliver on their promises of providing customers with stronger products.
The two cannabis companies in question are against DreamFields Brands, Inc. and Med for America, Inc. According to the lawsuit, Jeeter prerolls falsely claim to have substantially greater THC contents than they really do. Advertised throughout Jeeter’s packaging, the THC percentage of its pre-rolled products ranges from an average of 35% to 46%, all depending on the product itself. The advertisement goes as far as to state “the one Joint that will get you to Mars quicker than Elon Musk.” Despite this, the case was brought to the courts in light of finding the true THC contents within the products being advertised. The products were tested through an outside lab, and found the Baby Jeeter Fire OG Diamond Infused 5-Pack Preroll, which states that it contains 46% THC, really only containing between 23% and 27% of that substance. The store was advertising a product to be almost double the actual contents of the products.
This allegation not only harms the company’s reputation within the cannabis industry, but also turns consumers away from buying such products and services. Along with that, with such high taxes on these products, it makes it hard for both the seller and the buyer to find a middle ground on not only prices, but product quality as well. Within the industry, we are starting to see many different companies inflate their products’ potency percentage to stay relevant and popular within the smoker community. In turn, situations like these come to light, where companies turn to direction to keep consumer rate higher. All of these just lead and pussed consumers and buyers to the streets and black market drug rings, where prices are cheaper, but product integrity is out the door. It’s a balancing act that needs to be properly balanced for both the consumers and sellers, making it the experience many want.
Natalia is majoring in marketing and management at the Stillman School of Business, Seton Hall University, Class of 2025.