Posted by Michael DeCandia.
Chipotle is a fast food industry that has been a growing corporation, which serves high quality food for a cheap price. Almost everyone knew about the “Crisis of Chipotle.”
The E. Coli incident was first noticed in Washington and Oregon. The E. Coli started to spread to other Chipotle’s across the nation. It only took a couple of week for the bacteria to find its way to the east coast. In the article, There’s a Crisis at Chipotle states “Boston health officials said the cause was norovirus, a common virus, while citing the restaurant for two health violations: improper handling of poultry and the presence of a sick employee (Ferdmand, Bhattarai).” This is a serious issue for many companies and is a challenge that Chipotle has to and will overcome.
Chipotle will rise up again. A Chipotle store closing is a sad thing to watch when you know that almost every person you know loves the food. I do not think Chipotle should be scared about losing their customers even though this outbreak happened. Mistakes are always made, which is what make us human. Even though Chipotle’s stock went down thirty percent they will overcome this issue. Learning from our mistakes and having it never happen again is failing forward and not backward.
In the article, There’s a Crisis at Chipotle, Chad Molly states, “There is no way we’re even considering going in there today. It’s company wide, all over the country, which means it’s a problem (Ferdmand, Bhattarai).” I believe a company should deserve a second chance in most circumstances. Many people still go to Chipotle because they have never had a bad experience, so they continue to go to a place that is relativity cheap for good food that people enjoy, like myself.
Chipotle is going beyond the requirements, so that this incident will never happen again.
Michael is a marketing major at the Feliciano School of Business, Montclair State University, Class of 2018.