Amazon Exonerated For Invasion of Privacy

Posted by Natalie Kenny.

Amazon just received a major success in a lawsuit against them. Amazon was being sued over a book sold on their website. This book was based on New England Patriots star, Rob Gronkowski. Greg McKenna, a middle-aged man, took up the pen-name Lacey Noonan and wrote a book called A Gronking to Remember. This book gained a lot of media attention and was even featured on the show Jimmy Kimmel Live. On the cover of the book, there is a photo of a couple. McKenna used this photo on the cover but did not legally obtain the rights to use the photo.

The couple shown in the photo sued Amazon for selling the book with the illegally obtained photo of the couple. The question of the lawsuit was whether or not third-parties like Amazon should be responsible for what their users distribute using their platform. After hearing the case, an Ohio district court judge said that Amazon is not responsible for what its users distribute using their website. The judge cited the Communications Decency Act, which states that “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.” This rule goes the same for Amazon and Barnes & Noble when selling books.

I think that the decision made in this case to side with Amazon was the right decision to be made. Amazon and other book sellers should not have to check every single thing that is sold to make sure that there are not copyright issues. The person who should be getting sued in this particular case should have been Greg McKenna–the one who used the picture without permission. It was wrong of him to use this photo without permission but it should not be Amazon’s responsibility to make sure that whoever is selling products through their platform is doing everything they are supposed to be doing.

Natalie is a marketing major at the Stillman School of Business, Seton Hall University, Class of 2019.