Posted by Katherine Gurski.
The Supreme Court had spent an hour debating when a design of clothing becomes eligible to be copyrighted, and this issue is particularly a problem in the cheerleading uniform industry. Varsity Brands Inc., which is a leading producer of cheerleader uniforms, claims that its designs are unique and original to the uniforms. The company sued another leading manufacturer, Star Athletica, for copyright infringement back in 2010. Star Athletica responded by claiming that the striped and zigzag designs were signals to the public that those wearing the uniforms were cheerleaders. Star Athletica accused Varsity of “improperly seeking a century-long copyright monopoly on cheerleader-uniform designs” (Kendall).
Chief Justice John Roberts responded to this argument by giving an example and comparing the issue at hand to a lunchbox. Roberts stated, “The design on a lunchbox doesn’t make the lunchbox a lunchbox. It’s still a lunchbox. But the design on a cheerleading uniform is what makes it a cheerleading uniform, as opposed to a plain dress.” However, from another perspective, Justice Ruth Bader Ginsberg believed the designs to just be “two-dimensional artwork.” The designs are not crucial to the uniforms because they are simply printed on.
Fashion designers support Varsity Brands by stating that copyrights protect creativity. On the other hand, library associations and costume hobbyists support Star by stating that copyrighting extensively for just the appearance of an item could potentially harm creativity and put a limit to expression.
There is no ruling to the issue yet, and one will be expected by the end of June; but a few justices have commented on the potentially lasting consequences that the case could result in. For example, Justice Stephen Breyer stated, “If suddenly in this case we say that dresses are copyrightable, and they are because every one of them has some design, perhaps we’ll double the price of women’s clothes.” Justice Sotomayor also commented on the consequences by stating, “We are now going to use copyright law to kill the knockoff industry.”
Katherine is a finance major at the Stillman School of Business, Seton Hall University, Class of 2018.