Posted by Pooja Patel.
The Federal Trade Commission sued Volkswagen for advertising a false claim that their vehicles are environmental friendly and “clean diesel.” Volkswagen is a German manufactured car company. The vehicles that are being affected with this law suit are 2009 through 2015 Volkswagen TDI diesel models of Jetta’s, Passat’s, and Touareg SUVs, also the TDI Audi models. The sale price for these affected vehicles ranges from the least expensive $22,000 Volkswagen to the most expensive $125,000 Audi model. Volkswagen advertised its “clean diesel” vehicles through major advertisement such as Super Bowl Ads, print ads, and of course social media advertisement.
Volkswagen claims their cars are “low-emission, environmentally friendly” and “met emissions standards and would maintain a high resale value.” These claims are alleged to be false. Volkswagen claimed that their cars had low emission and it is “clean diesel.” This means the vehicle would produce low Nitrogen Oxide by 90 percent or less. Instead, the FTC complaint states that the vehicle produces up to 4,000 percent more that the legal limit. This is harmful and dangerous to the customers, since it can cause health problems as well as environmental problems. Also, Volkswagen claimed that they met the emission standards and also would maintain a high resale value, but these claims were also false. According to the FTC, Volkswagen has installed illegal software that helped it pass emission standards.
The chairwoman of FTC, Edith Ramirez, stated that “Our lawsuit seeks compensation for the consumers who bought affected cars based on Volkswagen’s deceptive and unfair practices.” Volkswagen is also looking at a potential of $20 billion-dollar fine for violating the clean air regulations. The lawsuit is still yet to be settled therefore; exact fines are not yet confirmed. But Volkswagen’s spokeswoman, Jeannine Ginivan, responded to this issue and said, “Our most important priority is to find a solution to the diesel emissions matter and earn back the trust of our customers and dealers as we build a better company.”
In my opinion, the actions Volkswagen took were definitely unethical; they were more concerned about gaining profits. They also put consumers’ lives at risk. I think the Federal Trade Commission did the right thing by suing the Volkswagen company.
Pooja is an accounting and finance major at the Feliciano School of Business, Montclair State University, Class of 2019.