Posted by Joseph Locorriere.
The fundamentals of business, something that America has practiced for decades and which was proven to be the correct way of managing a business, include running an ethical business, such as taking proper care and recognition of employees and customers as well as the surrounding environment. However, as America continues to stray farther from these values, businesses continue to find themselves in situations which is tantamount to malpractice. It is no longer as common to see businesses acting ethically as it was like years in the past, mainly due to short run profit maximization. Morgan Stanley, one of the top banks in the country has once again acted unethically towards customers. Like many instances, this business was focused on volume of sales and not ethics, also considered short-run profit maximization, due to the sole fact of making as much money as possible without concern of the public good.
Similar to the 2008 occurrence of selling faulty loans such as NINA loans (No Income, No Asset) or sub-prime mortgages that intentionally fooled the buyer into thinking they would afford their mortgage, Morgan Stanley sold Security Based Loans (SBLs) to customers, allegedly breaching their fiduciary duty. Brokers were incentivized by a $5,000 bonus for meeting loan quotas, which was intended for boosting the companies’ volume of sales. By incentivizing the employees with a bonus they disregarded customers overall satisfaction; instead they focused primarily on volume. Although Morgan Stanley boosted their profits by $24 million in new loan balances, they are being taken to a court of law for business malpractice. Morgan Stanley states that, “The securities-based loan accounts were opened only after discussing the product with each client and obtaining their affirmative consent” (Zacks.com). Although this may stand true, it still violated Morgan Stanley’s fiduciary duty to customers of informing them of their investment.
It is unfortunate to see businesses continue to perform unethically towards customers, as well as employees. Longevity, reputation and long-run profit maximization are no longer commonly displayed. Morgan Stanley in this case should have stayed with giving a bonus, but should have not forgotten about the fundamental values they hold as a broker, which is to inform clients on investments, whether it be positive or negative news. Sadly enough, this is another example of America’s current business strategy that fails to be aware of the public good.
Joseph is a finance student at the Stillman School of Business, Seton Hall University, Class of 2019.