Posted by Kirill Ivanov.
Tesla, a popular tech firm, is commonly known for its production of electronically-powered cars and batteries. Tesla Motors is among many ventures pioneered by Elon Musk, who has commanded the SpaceX programs as well as many other development projects. Tesla vehicles are not as popular as those produced by Honda or Toyota; while one may occasionally spot a Tesla model out on the road, sightings are few and far between. In order to expand their sales and drive more Tesla vehicles out onto the roads, Tesla Motors initiated a referral program. This referral program, which was based on rewarding customers for purchasing the company’s products, boasted many incentives for potential Tesla buyers as well as current owners.
According to Tesla Motors, anyone who ordered a brand new Tesla Model S before October 31st using a referral link from a current Tesla owner would get $1,000 off the listed purchase price. In return, the current owner providing the referral would receive a $1,000 voucher for a Tesla service center visit or a Tesla accessory. The offer went on to offer a $25,000 discount for a new Tesla Founder Series Model X, which is not available to the public, when a person provides ten referrals. Why was this program illegal? Tesla Motors simply created a way to thank its customers for building the Tesla community while simultaneously reeling in new customers to expand the existing community.
Unfortunately, Tesla’s referral program happened to violate a California State Law, which is quite ironic due to the fact that the company’s headquarters are located in Palo Alto, California. The company’s referral program violated the California Automobile Sales Finance Act, which states the following:
It is unlawful for any seller to induce or attempt to induce any person to enter into a contract subject to this chapter by offering a rebate, discount, commission, or other consideration, contingent upon the happening of a future event, on the condition that the buyer either sells, or gives information or assistance for the purpose leading to a sale by the seller of, the same or related goods.
As a result of its failure to comply with California State Laws, the Tesla Motors referral program did not attract the customers the company had hoped it would. Many businesses use referral programs to benefit loyal customers while simultaneously attracting new ones, but it is extremely important for such business to be aware of local laws. Ignorance on a company’s part can result in catastrophic legal damages, but lucky enough for Tesla the company only received a written warning from the California Department of Motor Vehicles.
Kirill is an accounting major at the Feliciano School of Business, Montclair State University, Class of 2018.
Source:
Title: DMV warns Tesla it’s referral program is unlawful
Author: Mark Glover
Published: October 15, 2015
Link: ( http://www.sacbee.com/news/business/article39309483.html )