Tesla Triumphs in New Jersey

Posted by Rizzlyn Melo.

The car-manufacturing company, Tesla, has been battling with New Jersey government officials for the right to sell their premium electric cars in the state. Tesla differs from other car-manufacturers because they sell their vehicles directly from small, independently-owned sites instead of large dealerships. Many of Tesla’s facilities are actually located in various malls in New Jersey. The issue with this practice is that under New Jersey law, cars can only be sold through registered dealerships. In the article, this legislation “was put into place at a time when small local dealers were perceived as vulnerable to the moves of major national manufacturers.” Because of Tesla, this law has been targeted and challenged by various carmakers and consumer-rights groups. Fortunately, it can be said that their efforts have not gone in vain. In March, Governor Chris Christie signed new legislation that allows Tesla to operate at four sites in New Jersey. Shortly after this was signed, New Jersey lawmakers approved an amendment granting zero emission car manufacturers the right to operate dealerships in the state.

Tesla’s success story in New Jersey shows that the market is modernizing. Legislation that was once effective in the past can actually be disadvantageous in the present day. While the law requiring sales through registered dealerships was once helpful to small businesses, it prevented a company from potentially helping the environment. Tesla only produces zero-emission, luxury cars. They are a company seeking to reduce society’s carbon footprint by introducing a sleek, fashionable car to the market that does not require gas. The government’s initial refusal to allow this company to conduct its business in New Jersey made legislators look like they would sacrifice an environmental advancement for the sake of large dealerships. Tesla’s win in New Jersey represents more than the right to sell cars; it is a win for the evolving market that is in need of environmentally friendly products.

Rizzlyn is a business administration major with a concentration in marketing at Montclair State University, Class of 2017.