Posted by Stephanie Ramos.
Like no other company, Google has revolutionized the way we conduct web searches over the last ten years. However, in the years after it went public, Google’s increasing market dominance was generating both “sky-high profits and unwanted regulatory attention.” In April 2015, the European Union’s antitrust chief formally accused Google of abusing its dominance in web searches, bringing charges that could “limit the giant American tech company’s moneymaking prowess.” This is the first case that antitrust charges have been brought against Google, despite a years long faceoff between the company and regulators in the EU. Most importantly, it “will almost certainly increase pressure on Google to address complaints that the company favors its own products in search results over its rivals’ services.” In addition, a formal antitrust investigation into the company’s Android smartphone software is underway.
Regulators have focused on accusations that Google “diverts traffic from competitors rivals to favor its own comparison shopping site.” However, Google has defended its business practices, by stating that “[P]eople can now find and access information in numerous different ways—an allegations of harm, for consumers and competitors, have proved to be wide of the mark.” In today’s modern world, privacy laws and consumer protection laws have come under intense scrutiny. Big companies, such as Amazon and Facebook, have become subjects of investigations in matters such as low-tax arrangements and protecting people’s online data. In the United States, the Federal Trade Commission investigated “antitrust complaints against Google, but closed that inquiry in 2013 without reaching a formal finding of wrongdoing” in the way it arranges its Web search results. In addition, the investigation into Google can increase political tensions between the European Union and the United States.
Antitrust laws are statutes developed to protect consumers from predatory business practices by ensuring that fair competition exists in an open-market economy. In this case, the EU is accusing Google of abusing its powers by “diverting traffic from competitors rivals to favor its own comparison shopping site. This case raises the issues of corporations and ethics. In this case, Google is a big company that generates billions of dollars in revenue. However, whether these revenues are generated through ethical practices is an ongoing question that EU is trying to solve. “Google will have [ten] weeks to make a formal response to the charges.” It “can also request a formal hearing during a procedure that commonly takes a couple of years and often results in companies’ eventually making appeals at the Court of Justice of the European Union.”
Stephanie is a business administration major with a concentration in international business at Montclair State University, Class of 2016.