Posted by Marlon Javier Tatis.
As roughly a million Apple customers impatiently wait for their watches to arrive, they now have an answer as to what’s the holdup. Apple claims to have found a defect in the “taptic engine of the watch, which mimics the sensation of being tapped on the wrist, the newspaper said Wednesday.” With record orders already in the smart watch category, Apple has a lot of work to do to keep up supply. They are jumping into a different market aside from cellphones, which they try to dominate.
Ever since the watch was announced last year, millions of customers have been anxiously waiting for the release date to order the device. Hundreds of thousands of people lined up outside Apple stores across the nation waiting to order their watch and be amongst the first to own the next piece of technological innovation.
With Samsung, LG, Motorola and plenty of other top companies already in the smart watch business, Apple has a lot of catching up. They are entering the market a little late, and having delivery of so many watches delayed isn’t the best way to enter a new market.
Marlon is a business administration student with a concentration in finance at Montclair State University, Class of 2016.